Packaging is a very important form. of advertising. A package can sometimes motivate people to buy products. For example, a small child might ask for a breakfast food contained in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products -- or to ask their parents to buy for them. Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product. The size of a package also motivates a buyer. Maybe the package has "Economy Size" or" Family Size" printed on it. This suggests that the larger size has the most product for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold and the price of the basic unit. The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that."A buyer will get something for nothing "in Paragraph 2 most probably means that（）.

第1题

It is said that the public and Congressional concern about deceptive （欺骗性的) packaging

It is said that the public and Congressional concern about deceptive (欺骗性的) packaging rumpus (喧嚣)started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the Senator rightly complained of a store-bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.

The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 4-ounce, 8-ounce, one-pound, two-pound quantities of breakfast foods, cake mixes, etc. A study of drugstore (杂货店) and supermarket shelves will convince any observer that all possible sizes and shapes of boxes, jars, bottles, and tins are in use at the same time, and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly again st changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavorably on the huge costs incurred by endless changes of package sizes, materials, shape, art work, and net weights that are used for improving a product's market position.

When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from $1 to $ 2.50 by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury. It evidently does come high, when an average family pays about $ 200 a year for bottles, cans, boxes, jars and other containers, most of which can’t be used for anything but stuffing the garbage can.

What started the public and Congressional concern about deceptive packaging rumpus？

A．Consumers' complaints about the changes in package size.

B．Expensive packaging for poor quality products.

C．A senator’s discovery of the tricks in packaging.

D．The rise in the unit price for many products.

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第2题

It is said that the public and Congressional concern about deceptive packaging rumpus star

ted because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the Senator rightly complained of a store-bought pie in a handsomely illustrated hex that pictured, in a single slice, almost as many cherries as there were in the whole pie.

The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, hags, and tins that will contain even 4-ounce, 8 ounce, one-pound, two-pound quantities of break fast foods, cake mixes, etc. A study of drugstore and supermarket shelves will convince any observer that all possible sizes and shapes of boxes, jars, bottles, and tins are in use at the same time, and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavorably on the huge costs incurred by end less changes of package sizes, materials, shape, art work, and net weights that are used for improving a product's market position.

When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from $ 1 to $2.50 by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very ex pensive luxury, h evidently does come high, when an average family pays about $ 200 a year for bottles, cans, boxes, jars and other containers, most of which can't be used for anything but stuffing the garbage can.

What started the public and Congressional concern about deceptive packaging rumpus'？

A．Consumers' complaints about the changes in package size.

B．Expensive packaging for poor quality products.

C．A senator's discovery of the tricks in packaging.

D．The rise in the unit price for many products.

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第3题

McDonald's, Greggs, KFC and Subway are today named as the most littered brands in Engl

and as Keep Britain Tidy called on fast-food companies to do more to tackle customers who drop their wrappers and drinks cartons(盒子) in the streets.

Phil Barton, chief executive of Keep Britain Tidy, 【62】______ its new Dirty Pig campaign, said it was the first time it had investigated which 【63】______ made up "littered England" and the same names appeared again and again. "We 【64】______ litterers for dropping this fast food litter 【65】______ the first place but also believe the results have pertinent (相关的) messages for the fast food 【66】______ McDonald's, Greggs, KFC and Subway need to do more to 【67】______ littering by their customers".

He recognised efforts made by McDonald's, 【68】______ placing litter bins and increasing litter patrols, but its litter remained "all too prevalent". All fast food chains should reduce 【69】______ packaging, he added. Companies could also, reduce prices 【70】______ those who stayed to eat food on their premises, offer money-off vouchers(代金券) or other 【71】______ for those who returned packaging and put more bins at 【72】______ points in local streets, not just outside their premises. A 【73】______ for McDonald's said: "We do our best. Obviously we ask all our customers to dispose of litter responsibly", Trials of more extensive, all-day litter patrols were 【74】______ in Manchester and Birmingham. KFC said it took its 【75】______ for litter management "very seriously", and would introduce a programme to reduce packaging 【76】______ many products. Subway said that it worked hard to 【77】______ the impact of litter on communities, 【78】______ it was "still down to the 【79】______ customer to dispose of their litter responsibly". Greggs said it recognised the "continuing challenge for us all", 【80】______ having already taken measures to help 【81】______ the issue.

62.

A.elevating

B.launching

C.convening

D.projecting

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第4题

听力原文：It is said that the public and Congressional concern about deceptive packaging ru

听力原文： It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the senator rightly complained of a store bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.

The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 4-ounce, 8-ounce, one-pound, two-pound quantities of breakfast foods, cake mixes, etc. A study of drug store and supermarket shelves will convince any observer that all possible size and shapes of boxes, jars, bottles, and tins are in use at the same time and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavourably on the huge costs incurred by endless changes of package sizes, materials, shape, art work, and net weights that are used for improving a product's market position.

When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from 1 dollar to 2.5 dollars by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury. It evidently does come high, when an average family pays about 200 dollars a year for bottles, cans, boxes, jars and other containers, most of which can't be used for any thing but stuffing in to the garbage can.

？You will hear a talk presented by a reporter. This talk is about deceptive packing.

？For each question 23—30 mark one letter (A, B or C) for the correct answer.

？After you have listened once, replay the recording.

Consumers are concerned about the changes in the package size, mainly because ______.

A．they hate to see any changes in things they are familiar with

B．the unit price for a product often rises as a result

C．they have to pay for the cost of changing package sizes

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第5题

Although one might not think so from some of the criticism of it, advertising is essential

to the kind of society in which people in the United Kingdom, and a very considerable proportion of the world at large, live. Advertising is indispensable as a means of communicating with others, of telling them about the goods and services that are provided, and of which most of them would never get to hear at all if it were not for advertising. And advertising is extremely helpful to promote a rising standard of living.

In talking about advertising, one should not think only in terms of a commercial on television, or an advertisement in the newspapers or periodicals. In its widest sense, advertising includes a host of other activities such as packaging, shop displays and—in the sense of communication—even the spoken word of the salesman. After ail, the resources of advertising are to be found in the market place.

For many years it was considered that it was enough to produce goods and supply services. It is only more recently that it has become increasingly understood that the manufacture of goods is a waste of resources unless those goods can be sold at a fair price within a reasonable time span. In the competitive society in which we live, it is important that we go out and sell what we have, and advertising plays an important role in this aspect, whether selling at home or in export markets.

About two percent of the UK gross national product is relied on advertising. But it must not be thought that this advertising tries to sell goods to consumers who do not want them. Certainly, advertising does try to attract the interest of the potential consumer, but if the article when purchased dries not match up to the standards that the advertising suggests that it will, it is obviously exceedingly unlikely that the article will sell well.

According to the text advertising is important to ______.

A．every potential consumer in the world

B．large countries in the world

C．people with a high standard of living

D．a large number of people in the world

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第6题

To get a chocolate out of a box demands a considerable amount of unpacking: the box has to

be taken out of its paper bag; the plastic wrapper has to be torn off, the lid opened and the packing paper inside removed; the chocolate itself then has to be unwrapped from its own piece of paper. Similarly a pot of face cream comes surrounded by layers of paper, waged inside a cardboard box, and the whole thing wrapped tightly in plastic.

It is not only luxuries which are wrapped in this way, With so many goods now produced centrally and sold in supermarkets it is becoming increasingly difficult to buy anything from nails to potatoes that is not already done up in plastic or paper.

The wrapper itself is of no interest to the shopper, who usually throws it away immediately. Useless wrapping accounts for much o the 31 pounds in weight of rubbish put out by the average London household each week. So why is it done？ Some of it, like the wrapping on meat, is necessary, but most of the rest is simply competitive selling. This is stupid. Packaging is using up scarce energy and raw materials and ruining all the time. One big firm reports that its glass, cans and paper have all gone up by 30 per cent in the last couple of months, while plastic has increased by 50 percent and all these prices are still rising. This seems as yet to have had surprisingly little effect on the packaging practice of manufacturers.

Little research is being carried out on the costs in energy and materials of other possible types of packaging. Just how practical is it, for instance, for local authorities to save waste paper and re-manufacture it as egg-boxes？ Would it be cheaper to plant another forest to produce new paper？

One reason for the unorganized behavior. of everyone concerned is probably the varied nature of the packaging industry. So many people, with so many different interests of their own, are affected that it is extremely hard to reach any agreement on what should be done. Also, packagers say that preserving forests and preventing waste is not their concerns.

The shopper gets rid of the wrapper immediately because______.

A．he is careless.

B．it adds to the weight.

C．it is difficult for him to handle.

D．it has no importance for him.

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第7题

A．Both.B．Apples.C．Thank you very much.D．Either.

A．Both.

B．Apples.

C．Thank you very much.

D．Either.