Over the past decade,many companies had perfected the art of creating automatic behaviors-

第1题

Over the past decade, many companies had perfected the art of creating automatic behaviors-habits-among consumers. These habits have helped companies earn billions of dollars when customers eat snacks or wipe counters almost without thinking, often in response to a carefully designed set of daily cues.

"There are fundamental public health problems, like dirty hands instead of a soap habit, that remain killers only because we can't figure out how to change people's habit," said Dr. Curtis, the director the Hygiene Center at the London School of Hygiene & Tropical Medicine. " We wanted to learn from private industry how to create new behaviors that happen automatically. "

The companies that Dr. Curtis turned to-Procter & Gamble, Colgate-Palmolive and Unilever-had invested hundreds of millions of dollars finding the subtle cues in consumers' lives that corporations could use to introduce new routines.

If you look hard enough, you'll find that many of the products we use every day-chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, teeth whiteners, fabric softeners, vitamins are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of shrewd advertising and public health campaigns, many Americans habitually give their pearly whites a cavity- preventing scrub twice a day, often with Colgate, Crest or one of the other brands.

A few decades ago, many people didn't drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as a breath freshener and teeth cleanser for use after a meal. Skin moisturizers are advertised as part of morning beauty rituals, slipped in between hair brushing and putting on makeup.

"Our products succeed when they become part of daily or weekly patterns", said Carol Berning, a consumer psychologist who recently retired from Procter & Gamble, the company that sold $76 billion of Tide, Crest and other products last year. "Creating positive habit is a huge part of improving our consumers' lives, and it's essential to making new products commercially viable. "

Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through ruthless advertising. As this new science of habit has emerged, controversies have erupted when the tactics have been used to sell questionable beauty creams or unhealthy foods.

According to Dr. Curtis, habits like hand washing with soap______.

A．should be further cultivated

B．should be changed gradually

C．are deeply rooted in history

D．arc basically private concern

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第2题

•Read the following article about career development and the questions on the opposi

te page．

•For each question 15-20，mark one letter(A，B，C or D)on your Answer Sheet for the answer you choose．

How to get to the top

Marketing used to be the route to the chief executive's chair，but the world has changed．Now，says Monika Hamori．professor of human resources at Instituto de Empresa in Madrid，it is finance chiefs who are most likely to get the top job，though experience in opera-tions-running parts of the companyis also essential．CFO Magazine found in 2005 that onefifth of chief ex-ecutives in America were former chief financiaI officers，almost double the share of a decade earlier．The importance of quarterly financial reporting，and closer scrutiny since the imposition of the Sarbanesoxley corporategovernance act，have put CFOs in the limelightand given them the chance to shine．

Another factor in reaching the top is whether you stay with the company you joined as a youngster．Ms．Hamori's research looked at companies in the S&P 500 and the FTSEurofirst 300．She finds that‘lifers’get to the top in 22 years in America and 24 years in Europe：‘Hoppers’who jump between four or more companies，by contrast，take at least 26 years on average to become chief executives．Insiders get promotions that reflect their potential，because their bosses have enough information to be reasonably confident about their ability．When executives switch from one company to another，however，they tend to move less far up the hierarchy，the researchers found．

The time taken to reach the top is falling．The average time from first job to chief executive fell from 28 years in 1980 to 24 in 2001．Successful executives are spending less time than they used to in each intermediate joban average of four yearsand they fill five posts on the way up．down from six．One reason for this acceleration is that company hierarchies are flatter than they used to be．Another important shift is the advent of female chief executives． 1n 2001 women accounted for 11%of bosses at leading American companies．ac-cording to the Hamori/Cappelli survey；in the early 1980s there were none．

America is usually regarded as the home of raw capitalism．with youthful managers hopping from firm to firm and pushing their way to the top．But the HamorL/Cappelli study and another by Booz & Company，a consultancy，show that Europe is a more dynamic and harsher environ-menl than America or Japan for chief executives．For a start，European chief executives are younger，with an average age of 54．compared with over 56 in America．The Hamor/Cappelli study shows that 26%of American bos-ses were lifers，compared with only 18%in Europe．

The Europeans also have a harder time once they get to the top.Booz ＆ Company's annual survey of chiefexecutive succession shows that 17.6%of European bosses moved on last year．compared with 15%of Americans and 10%of Japanese．Chief executives．the survey found，last longer in America：the average tenure over the past decade was just over nine years．But in Europe the average tenure over the same period was less than seven years．

Moreover．a whopping 37%of changes at the top in Europe were more or less firings，according to Booz，compared with only 27%in America and 12%in Japan．Booz puts this down to the more recent tightening of corporate governance in Europe,Another Booz finding is common to both sides of the Atlantic：looking back over recent years，board disputes and power struggles lie behind a third of chiefexecutive firings．In short，shareholder activism is making its presence felt，putting pressure on bosses to perform．

What is true according to the first paragraph？

A．CFOs'hard work leads to their increasing chances of promotion．

B．CFOs usually have no experience in management．

C．Marketing directors no longer have the chance to get a top position．

D．Chief executives used to be promoted mainly from the marketing department．

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第3题

Since the US Agency for International Development （USAID) began its first HIV/AIDS prevent

Since the US Agency for International Development (USAID) began its first HIV/AIDS prevention efforts eight years ago, the epidemic has changed dramatically. HIV has spread to every region of the world. Millions of people infected with HIV during the first decade of the epidemic are developing opportunistic infections and other AIDS-related illnesses, and many are dying. Women and children are among those most vulnerable to HIV infection. As HIV prevalence and AIDS mortality soar, millions of children will lose their parents.

HIV/AIDS is having a devastating impact on the health and well-being of families, communities and nations worldwide. The epidemic's effects on the structure of societies and the productivity of their members undermine efforts to promote sustainable development around the globe.

USAID's approach to slowing the spread of HIV/AIDS relies on strategies tested and refined over the past eight years. At the same time, the Agency is moving forward to address new challenges posed by the evolving epidemic.

One of the important lessons learned during the past decade is that an effective response to HIV/ AIDS requires the full participation of people and communities affected by the virus. Although people living with HIV/AIDS are among the most successful advocates and communicators for prevention, too often their voices are not heard or heeded. Greater involvement of people living with HIV/AIDS is essential to creat the supportive political, legal and social environments needed to control the epidemic.

In December 1994 at the Paris AIDS Summit, representatives of 42 governments adopted resolution pledging greater support for networks of people living with HIV/AIDS. Before and during the summit, members of these networks worked with government and multilateral organizations, including USAID, to develop a plan for translating the words of the resolution into concrete action. The Agency is committed to ensuring that people living with HIV/AIDS are accepted in full partnership with governments, international organizations and the private sector in developing, implementing and evaluating HIV/AIDS policies and programs.

People living with HIV/AIDS and community-based organizations have been at the forefront of efforts to draw attention to the connection between compassionate AIDS care and effective HIV prevention. In the absence of a vaccine or cure, USAID continues to emphasize HIV/AIDS prevention. But as the number of people suffering from AIDS-related illness begins to increase dramatically, the Agency is also exploring ways to reduce the social impact of AIDS and enhance prevention efforts by integrating prevention and care.

The Agency will also continue to pioneer regional approaches to an epidemic that does not recognize national boundaries. Crossborder interventions throughout the world will target mobile populations, including migrant workers, tourists, traders, transport workers and people displaced by war, and social disruption.

Results from USAID-supported research on preventing HIV/AIDS in women, from microbiocide development to behavioral research on communication between men and women, will play a key role in slowing the rapid spread of the epidemic in the future. The Agency will continue to support research designed to strengthen programs for women and will move quickly to incorporate promising prevention methods into field activities. USAID will also work to reduce women's vulnerability to HIV prevention by promoting multisectoral efforts to improve their economic and social status.

Recognizing the growing threat HIV/AIDS poses to child survival, the Agency will support efforts to identify and test methods of preventing transmission from mother to child, such as Vitamin A supplements and other promising interventions. In addition, USAID will expand efforts to reduce HIV/ AIDS am

A．Y

B．N

C．NG

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第4题

Most large-scale, objective measures of men's roles show little change over the past decad

e, but men do feel now and then that their position is in question, their security is somewhat fragile. I believe they are right, for they sense a set of forces that lie deeper and are more powerful than the day-to-day negotiation and renegotiation of advantage among husbands and wives, fathers and children, or bosses and those who work for them. Men are troubled by this new situation.

The conditions we live in are different from those of any prior civilization, and they give less support to men's claims of superiority than perhaps any other historical era. When these conditions weaken that support, men can rely only on previous tradition, or their attempts to socialize their children, to shore up their faltering advantages. Such rhetoric is not likely to be successful against the new objective conditions and the claims of aggrieved women. Thus, men are correct when they feel they are losing some of their privileges, even if many continue to laugh at the women's liberation movement.

The new conditions can be listed concretely, but I shall also give you a theoretical formulation of the process. Concretely, because of the increased use of various mechanical gadgets and devices, fewer tasks require much strength. As to those that still require strength, most men cannot do them either. Women can now do more household tasks that men once felt only they could do, and still more tasks are done by repair specialists called in to do them. With the development of modern warfare, there are few, if any, important combat activities that only men can do. Women are much better educated than before.

With each passing year, psychological and sociological research reduces the areas in which men are reported to excel over women and discloses far more overlap in talents, so that even when males still seem to have an advantage, it is but a slight one. It is also becoming more widely understood that the posts in government and business are not best filled by the stereotypical aggressive male but by people, male or female, who are sensitive to others' needs, adept in obtaining cooperation, and skilled in social relations. Finally, in one sphere after another, the number of women who try. to achieve rises, and so does the number who succeed.

It can be inferred that' the main source of men's resistance to women's liberation is the feeling that ______.

A．women are now better educated

B．women can now hold executive positions

C．men are no longer indispensable

D．men are no longer superior

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第5题

Passage Two America put more people in prison in the 1990s than in any decade in its his

Passage Two

America put more people in prison in the 1990s than in any decade in its history. That started a debate over the wisdom of spending billions of dollars to keep nearly 2 million people locked up. According to statistics, the United States ends 1999 with 1983084 men and women in prisons. That shows an increase of nearly 840,000 prisoners during the 1990s and makes the United States the country with the highest prisoner population in the world. With the cost of housing a prisoner at about $20,000 a year the cost in 1999 for keeping all these prisoners behind bars is about $39 billion.

Some experts argue that the money is well spent, saying the cost of keeping prisoners behind bars doesn't seem much in comparison in the 1990s coincided with (与……相一致) a steady drop in the US crime rates. It is reported that serious crime has decreased for seven years in a row. "There are noticeable number of people who don't do crimes because they don't want to go to prison," they say.

36. There is a heated debate among American experts because ______.

A. America has put 2 million people in prison

B. the cost for housing a prisoner keeps rising

C. billions of dollars has been spent on prisoners

D. the prisoner population is the largest in the world

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第6题

Basic to any understanding of Canada in the 20 years after the Second World War is the cou

ntry's impressive population growth. For every three Canadians in 1945, there were over five in 1966. In September 1966 Canada's population passed the 20 million mark. Most of this surging growth came from natural increase. The depression of the 1930's and the war had held back marriages, and the catching-up process began after 1945. The baby boom continued through the decade of the 1950's, producing a population increase of nearly fifteen percent in the five years from 1951 to 1956. This rate of increase had been exceeded only once before in Canada's history, in the decade before 1911, when the prairies were being settled. Undoubtedly, the good economic conditions of the 1950's supported a growth in the population, but the expansion also derived from a trend toward earlier marriages and an increase in the average size of families. In 1957' the Canadian birth rate stood at 28 per thousand, one of the highest in the world.

After the peak year of 1957, the birth rate in Canada began to decline. It continued falling until in 1966 it stood at the lowest level in 25 years. Partly this decline reflected the low level of births during the depression and the war, but it was also caused by changes in Canadian society. Young people were staying at school longer; more women were working; young married couples were buying automobiles or houses before starting families; rising; living standards were cutting down the size of families. It appeared that Canada was once more falling in step with the trend toward smaller families that had occurred all through the Western world since the time of the Industrial Revolution.

Although the growth in Canada's population had slowed down by 1966 (the increase in the first half of the 1960's was only nine percent), another large population wave was coming over the horizon. It would be composed of the children who were born during the period of the high birth rate prior to 1957.

What is the main idea of the passage？

A．Educational changes in Canadian society.

B．Canada during the Second World War.

C．Standards of living in Canada.

D．Population trends in postwar Canada.

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第7题

The term e-commerce refers to all commercial transactions conducted over the Internet, inc

luding transactions by consumers and business-to-business transactions. Conceptually, e-commerce does not【C1】 ______ from well-known commercial offerings such as banking by phone, "mail order" catalogs, or sending a purchase order to a supplier 【C2】 ______ fax. E-commerce follows the same model 【C3】 ______ in other business transactions; the difference 【C4】 ______ in the details.

To a consumer, the most visible form. of e-commerce consists 【C5】 ______ online ordering. A customer begins with a catalog of possible items, 【C6】 ______ an item, arranges a form. of payment, and 【C7】 ______ an order. Instead of a physical catalog, e-commerce arranges for catalogs to be 【C8】 ______ on the Internet. Instead of sending an order on paper or by telephone, e-commerce arranges for orders to be sent 【C9】 ______ a computer network. Finally, instead of sending a paper representation of payment such as a check, e-commerce 【C10】 ______ one to send payment information electronically.

In the decade 【C11】 ______ 1993, e-commerce grew from an 【C12】 ______ novelty (新奇事物) to a mainstream business influence. In 1993, few【C13】 ______ had a web page, and 【C14】 ______ a handful allowed one to order products or services online. Ten years 【C15】 ______ , both large and small businesses had web pages, and most 【C16】 ______ users with the opportunity to place an order. 【C17】 ______ , many banks added online access, 【C18】 ______ online banking and bill paying became 【C19】 ______ . More importantly, the value of goods and services' 【C20】 ______ over the Internet grew dramatically after 1997.

【C1】

A．distract

B．descend

C．differ

D．derive

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第8题

Intelligence used to be seen as a fixed entity, some faculty of the mind that we all posse

ss and which determines in some ways the extent of our achievements. Since the Intelligence Quotient was relatively unaffected by bad teaching or a dull home environment, it remained constant. Its value, therefore, was a predictor of children's future learning. If they differed markedly in their ability to learn complex tasks, then it was clearly necessary to educate them differently—and the need for different types of school and even different ability groups within schools was obvious.

Today, we are beginning to think differently. In the last few years, re search has thrown doubt on the view that innate intelligence can ever be measured and on the very nature of intelligence itself. Perhaps most important, there is considerable evidence now which shows the great influence of the environment both on achievement and intelligence. Children with poor home backgrounds not only do less well in their school work and in intelligence tests—a fact which could be explained on genetic grounds—but their performance tends to deteriorate gradually compared with that of their more fortunate classmates. Evidence like this lends support to the view that we have to distinguish between genetic intelligence and observed intelligence. Any deficiency in the appropriate genes will obviously restrict development, no matter how stimulating the environment. But we cannot observe or measure innate intelligence; whereas we can observe and measure the effects of the interaction of whatever is inherited with whatever stimulation has been received from the environment. Changes may occur in our observations or measurements, if the environment is changed. In other words, the Intelligence Quotient is not constant.

Researches over the past decade have been investigating what happens in this interaction. Work in this country has shown that parental interest and encouragement are more important than the material circumstances of the home.

Two major findings have emerged from these studies. Firstly, that the greater part of the development of observed intelligence occurs in the earliest years of life. 50 percent of measurable intelligence at age 17 is already predictable by the age of four. In other words, deprivation in the first four or five years of life can have greater consequences than any of the following twelve or so years.

Secondly, the most important factors in the environment are language and psychological aspects of the parent-child relationship. Much of the difference in measured intelligence between "privileged" and "disadvantaged" children may be due to the latter's lack of appropriate verbal stimulation and the poverty of their perceptional experiences.

These research findings have led to a revision in our understanding of the nature of intelligence. Instead of it being some largely inherited fixed power of the mind, we now sec it as a set of developed skills with which a person copes with any environment. These skills have to be learned and, indeed, the fundamental one is learning how to learn.

Which of the following might serve as a suitable title for the passage？

A．Intelligence: A Changed View

B．Intelligence and Intelligence Quotient

C．Genetic Intelligence vs Observed Intelligence

D．Innate Intelligence and Developed Skills

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第9题

The term e-commerce refers to all commercial transactions conducted over the Internet, inc

luding transactions by consumers and business-to-business transactions. Conceptually, e-commerce does not【C1】 ______ from well-known commercial offerings such as banking by phone, "mail order" catalogs, or sending a purchase order to a supplier 【C2】 ______ fax. E-commerce follows the same model 【C3】 ______ in other business transactions; the difference 【C4】 ______ in the details.

To a consumer, the most visible form. of e-commerce consists 【C5】 ______ online ordering. A customer begins with a catalog of possible items, 【C6】 ______ an item, arranges a form. of payment, and 【C7】 ______ an order. Instead of a physical catalog, e-commerce arranges for catalogs to be 【C8】 ______ on the Internet. Instead of sending an order on paper or by telephone, e-commerce arranges for orders to be sent 【C9】 ______ a computer network. Finally, instead of sending a paper representation of payment such as a check, e-commerce 【C10】 ______ one to send payment information electronically.

In the decade 【C11】 ______ 1993, e-commerce grew from an 【C12】 ______ novelty (新奇事物) to a mainstream business influence. In 1993, few【C13】 ______ had a web page, and 【C14】 ______ a handful allowed one to order products or services online. Ten years 【C15】 ______ , both large and small businesses had web pages, and most 【C16】 ______ users with the opportunity to place an order. 【C17】 ______ , many banks added online access, 【C18】 ______ online banking and bill paying became 【C19】 ______ . More importantly, the value of goods and services' 【C20】 ______ over the Internet grew dramatically after 1997.

【C1】

A．distract

B．descend

C．differ

D．derive

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第10题

Material culture refers to the touchable, material "things"—physical objects that can be s

een, held, fell, used — that a culture produces. Examining a culture's tools and technology can tell us about the group's history and way of life. Similarly, research into the material culture of music: can help us to understand the music culture. The most vivid body of "things" in it, of course, are musical instruments. We cannot bear for ourselves the actual sound of any musical performance before the 1870s when phonograph was invented, so we rely on instruments for important information about music-cultures in the remote past and their develop ment. Here we have two kinds of evidence: instruments well preserved and instruments pictured in art. Through the study of instruments, as well as paintings, written documents, and so on, we can explore the movement of music from the Near East to China over a thousand years ago, or we can outline the spread of Near Eastern influence to Europe that resulted in the development of most of the instruments in the symphony orchestra.

Sheet music or printed music, too, is material culture. Scholars once defined folk music-cultures as those in which people learn and sing music by ear rather than from print, but research shows mutusl influence

among oral and written sources during the past few centuries in Europe, Britain, and America. Printed versions limit variety because they tend to standardize any song, yet they stimulate people to create new and different songs. Besides, the ability to read music notation has a far-reaching effect on musicians and, when it becomes widespread, on the music cul Lure as a whole.

One more important part of music's material culture should be singled out: the influence of the electronic media—radio, record player, tape recorder, television, and videocassette, with the future promising talking and singing computers and other developments. This is all part of the "information revolution", a twentieth-century phenomenon as important as the industrial revolution was in the nineteenth. These electronic media are not just limited to modern nations; the)' have affected music cultures all over the globe.

Research into the material culture of a nation is of great importance bucause ______.

A．it helps produce new cultural tools and technology

B．it can reflect the development of the nation

C．it helps understand the nation's past and present

D．it can demonstrate the nations civilization

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第11题

Even today in the modem, developed world, surveys show that parents still prefer to have a

boy rather than a girl. One longstanding reason why boys have been【C1】______as a greater blessing has been that they are【C2】______to become better economic providers【C3】______their parents'old age. Yet it is time for parents to【C4】______again. Girls may now be a better investment.

Girls get better【C5】______at school than boys, and in most developed countries more women than men go to【C6】______. Women will thus be better【C7】______for the new jobs of the 21st century, in which brains【C8】______a lot more than physical strength. In Britain far more women than men are now【C9】______to become doctors. And women are more【C10】______to provide sound advice on investing their parents'nest egg. Surveys show that women consistently【C11】______higher financial returns than men do.

【C12】______, the increase in female employment in the rich world has been the main【C13】______force of growth in the past couple of decades. Those women have【C14】______more to global GDP growth than have either new technology or the new giants, China and India. Add the【C15】______of housework and child-rearing, and women probably account【C16】______just over half of the world output. It is【C17】______that women still get paid less and few【C18】______it to the top of companies, but,【C19】______prejudice fades over coming years, women will have great scope to【C20】______their productivity and in comes.

【C1】

A．seen

B．observed

C．watched

D．noticed

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