题目内容
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Products sell better if ______.
A．slogans change the consumer's beliefs
B．slogans agree with the consumer's beliefs
C．slogans identify a social movement
D．advertisers use slogans on television
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更多“Products sell better if ______…”相关的问题
The growing interest of consumers in the safety and nutritional quality of the typical North American diet is a welcome development. However, much of this interest has been sparked by sweeping claims that the food supply is unsafe or inadequate in meeting nutritional needs. Although most of these claims are not supported by scientific evidence, the greater number of written material advancing such claims make it difficult for the general public to sep arate fact from fiction. As a result, claims that eating a diet consisting entirely of organically grown foods prevents or cures disease or provides other benefits to health have become widely publicized and form. the basis for folklore.
Almost daily the public is surrounded by claims for "no-aging" diets, new vitamins, and other wonder foods. There are numerous unsubstantiated reports that natural vitamins are superior to synthetic ones, that crops grown with organic fertilizers are nutritionally superior to chose with chemical fertilizers, that untreated grains are better than fumigated grains, and the like.
One thing that most organically grown food products seem to have in common is that they cost more than conventionally grown foods. But in many cases consumers are misled if they believe organic foods can maintain health and provide better nutritional quality than conventionally grown foods. So there is real cause for concern ff consumers, particularly those with limited incomes, distrust the regular food supply and buy only expensive organic foods instead.
The author implies that there is cause for concern if consumers with limit ed incomes buy organic foods instead of conventionally grown foods be cause ______ .
A．organic goods can be more expensive but are often no better than conventionally grown foods
B．many organic foods are actually less nutritious than similar conventionally grown foods
C．conventionally grown foods are more readily available than organic foods
D．too many farmers will stop using conventional methods to grow food crops
Over the past decade, many companies had perfected the art of creating automatic behaviors-habits-among consumers. These habits have helped companies earn billions of dollars when customers eat snacks or wipe counters almost without thinking, often in response to a carefully designed set of daily cues.
"There are fundamental public health problems, like dirty hands instead of a soap habit, that remain killers only because we can't figure out how to change people's habit," said Dr. Curtis, the director the Hygiene Center at the London School of Hygiene & Tropical Medicine. " We wanted to learn from private industry how to create new behaviors that happen automatically. "
The companies that Dr. Curtis turned to-Procter & Gamble, Colgate-Palmolive and Unilever-had invested hundreds of millions of dollars finding the subtle cues in consumers' lives that corporations could use to introduce new routines.
If you look hard enough, you'll find that many of the products we use every day-chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, teeth whiteners, fabric softeners, vitamins are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of shrewd advertising and public health campaigns, many Americans habitually give their pearly whites a cavity- preventing scrub twice a day, often with Colgate, Crest or one of the other brands.
A few decades ago, many people didn't drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as a breath freshener and teeth cleanser for use after a meal. Skin moisturizers are advertised as part of morning beauty rituals, slipped in between hair brushing and putting on makeup.
"Our products succeed when they become part of daily or weekly patterns", said Carol Berning, a consumer psychologist who recently retired from Procter & Gamble, the company that sold $76 billion of Tide, Crest and other products last year. "Creating positive habit is a huge part of improving our consumers' lives, and it's essential to making new products commercially viable. "
Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through ruthless advertising. As this new science of habit has emerged, controversies have erupted when the tactics have been used to sell questionable beauty creams or unhealthy foods.
According to Dr. Curtis, habits like hand washing with soap______.
A．should be further cultivated
B．should be changed gradually
C．are deeply rooted in history
D．arc basically private concern
While computers offer these conveniences to consumers, they have many advantages for sellers too. Electronic cash registers can do much more than simply ring up sales. They can keep a wide range of records, including who sold what, when, and to whom. This information allows businessmen to keep track of their list of goods by showing which items are being sold and how fast they are moving. Decisions to reorder or return goods to suppliers can then be made. At the same time these computers record which hours are busiest and which employees are the most efficient, allowing personnel and staffing assignments to be made accordingly. And they also identify preferred customer for promotional campaigns. Computers are relied on by manufacturers for similar reasons. Computer analyzed marketing reports can help to decide which products to emphasize now, which to develop for the future, and which to drop. Computers keep track of goods in stock, of raw materials on hand, and even of the production process itself.
Numerous other commercial enterprises, from theaters to magazine publishers, from gas and electric utilities to milk processors, bring better and more efficient services to consumers through the use of computers.
According to the passage, the credit card enables its owner to ______.
A．withdraw as much money from the bank as he wishes
B．obtain more convenient services than order people do
C．enjoy greater trust from the storekeeper
D．cash money where he wishes to
At that time, the poor girl can't but______ all her belongings at a low price.
A．to sell
B．sell
C．selling
D．sold
Governments Are Trying
A 1990 United Nations survey revealed that the more highly developed countries spend an average of 2 to 3 percent of their annual budgets on crime control, while developing countries spend even more, an average of 9 to 14 percent. Increasing the size of the police force and providing it with better equipment takes priority in some localities. But results are mixed. Some Hungarian citizens complain: "There are never enough policemen to catch the criminals but always enough to catch traffic violators."
Many governments have recently found it necessary to pass tougher crime laws. For example, since "kidnapping is on the rise across Latin America," says Time magazine, the governments there have responded with laws that are "at once vigorous and ineffectual .... Passing laws is one thing," it admits, "applying them another."
It is estimated that in Britain more than 100,000 neighborhood watch schemes, covering at least four million homes, existed in 1992. Similar programs were implemented in Australia in the mid -1980's. Their aim, says the Australian Institute of Criminology, is to reduce crime "by improving citizens' awareness about public safety, by improving residents' attitudes and behaviour in reporting crime and suspicious events in the neighbourhood and by reducing vulnerability to crime with the help of property identification and installation of effective security devices."
Closed-circuit television is used in some places to link police stations with commercial premises. Video cameras are used by police, banks, and stores as a crime deterrent or as a tool for identifying lawbreakers.
In Nigeria the police have checkpoints on highways in efforts to apprehend robbers and carjackers. The government has set up a task force on trade malpractices to combat fraud. Policecommunity relations committees made up of community leaders inform. the police of criminal activity and people of questionable character.
Visitors to the Philippines note that homes are generally not left unattended and that many people have watchdogs. Businessmen employ private security guards to protect their businesses. Anti-theft devices for cars sell well. People who can afford to do so withdraw to tightly secured subdivisions or condominiums.
The London newspaper The Independent commented: "As confidence in the rule of law falls, citizens are organising the defence of their own communities in increasing numbers." And more and more people are arming themselves. In the United States, for example, it is estimated that every second household owns at least one gun.
Governments are constantly developing new methods of combating crime. But V. Vsevolodov, of the Academy of Home Affairs in Ukraine, points out that according to UN sources, so many gifted people are finding "unique methods of carrying on criminal activity" that "the training of law enforcement personnel" cannot keep up. Clever criminals funnel huge sums of money back into businesses and social services, merging with society and "gaining for themselves high positions in society."
What is the main reason for citizens to take in hand the defence of themselves？______
A．There are not enough policemen.
B．They do not trust the' rule of law.
C．The police force is inefficient.
D．Security devices do not work.
In marketing, the use of the Internet can help businesses to ______.
A．identify their competitors
B．improve their products
C．provide comprehensive service
D．change their mindset
[A] the marketing of products for children
[B] the observation of children's nature
[C] researches into children's behavior.
[D] studies of childhood consumption
A．They take some time to develop a liking for them.
B．They make comparisons with other new products.
C．They need some persuasion to purchase them.
D．They consider cost an important feature.
You'd better put these documents in a (safe) place.
A． dark
B． secure
C． guarded
D． banned
Being financially better off has made shoppers more sensitive to buying "green".
A．Y
B．N
C．NG
A．those
B．what
C．that
D．where
