首页 > 海船船员
题目内容 (请给出正确答案)
[主观题]

听力原文:In the field of marketing, consumer goods are classed according to the way in whi

听力原文: In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods.

People do not spend much time shopping for convenience items such as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse, for example, someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items.

Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making decisions. Buying an automobile is often done this way.

Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as different. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style. and fashion will either take precedence over price, or they will not matter at all.

Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.

Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer's attention. The product could be something new on the market or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping.

According to the speaker, what are convenience goods?

A.Commodities that people are in constant need of.

B.Goods that are convenient to use or purchase.

C.Items that people tend to buy under impulse.

D.Items that have to be bought once a week.

查看答案
答案
收藏
如果结果不匹配,请 联系老师 获取答案
您可能会需要:
您的账号:,可能还需要:
您的账号:
发送账号密码至手机
发送
安装优题宝APP,拍照搜题省时又省心!
更多“听力原文:In the field of marketing…”相关的问题
第1题
听力原文:Whom are you calling for?(A) Please tell him Mr. Patterson phoned.(B) I'm sorry,

听力原文:Whom are you calling for?

(A) Please tell him Mr. Patterson phoned.

(B) I'm sorry, but she can't come to the phone right now.

(C) I would like to speak with Mr. Donaldson.

(14)

A.

B.

C.

点击查看答案
第2题
听力原文:W: John, have a look at this note from the landlord?M: What? It's too much for us

听力原文:W: John, have a look at this note from the landlord?

M: What? It's too much for us. We can't afford another twenty dollars a month.

What are the speakers talking about?

A.a salary cut.

B.A house.

C.A rent increase.

D.A vacation trip.

点击查看答案
第3题
听力原文:女:我的那件红毛衣呢?男:你不是说不喜欢吗,让我妹妹拿走了。问:女的红上衣怎么啦?(21)A.

听力原文:女:我的那件红毛衣呢?

男:你不是说不喜欢吗,让我妹妹拿走了。

问:女的红上衣怎么啦?

(21)

A.脏了

B.破了

C.送人了

D.退了

点击查看答案
第4题
听力原文:W: What an accident! If you had been careful, things would not be as they are.M:

听力原文:W: What an accident! If you had been careful, things would not be as they are.

M: What do you mean? It was my fault? If it were, surely I will take all responsibility for it,

Q: What does the man mean?

(13)

A.He is not to blame.

B.It was his fault.

C.He will accept all responsibility.

D.He will be more careful next time.

点击查看答案
第5题
听力原文:M:Why don't you try to leave your office at 6:15? And I'll pick you up at 6:30.W:

听力原文:M:Why don't you try to leave your office at 6:15? And I'll pick you up at 6:30.

W:That maybe a little late if we want to be sure of getting good seats I think I'd rather leave here at 6:00

Q:When will the man probably meet the woman?

(4)

A.At 6:00.

B.At 6:15.

C.At 6:30.

D.At 6:45.

点击查看答案
第6题
听力原文:女:咱们坐公共汽车回去吧!男:你不舒服就别挤车了,打个的吧!问:他们是怎么回家的?(23)A.

听力原文:女:咱们坐公共汽车回去吧!

男:你不舒服就别挤车了,打个的吧!

问:他们是怎么回家的?

(23)

A.坐公共汽车

B.坐出租车

C.走着

D.骑摩托车

点击查看答案
第7题
听力原文:W: Could you tell me what I should do if my car breaks down? M: Well,I'm sure you

听力原文:W: Could you tell me what I should do if my car breaks down?

M: Well,I'm sure you won't have any trouble,Mrs. Smith,but if something should happen,just call this number.They'll see that you get help.

Q: What does the man really mean?

(17)

A.He thought she should make a phone if anything went wrong.

B.He thought she should just wait for someone's help.

C.He was afraid something would go wrong with her car.

D.He promised to give her help himself.

点击查看答案
第8题
听力原文:W: Hello, this is Green Mail Order Service. How can I help you?M: I'm calling to

听力原文:W: Hello, this is Green Mail Order Service. How can I help you?

M: I'm calling to order a men's cashmere sweater from your mail order catalogue. The item number is S6489, and I want a large size one. How long will it take to deliver?

W: Let me see. We' II send it to you by courier this afternoon. You will probably get it by tomorrow afternoon. How do you want to pay? Bank transfer, credit or cash on delivery?

M: I'd like to pay by bank transfer.

What is the purpose of the man' s call to the woman?

A.To complain about a sales clerk

B.To ask the number of an item

C.To withdraw some money

D.To place an order

点击查看答案
第9题
听力原文:F: I think the story is interesting, but Mary thinks it dull. Can you tell us how
you like it?

M: I'm sorry I know nothing about your story.

what does the man mean?

A.He thinks it interesting.

B.He thinks it dull.

C.He hasn't seen it.

点击查看答案
第10题
听力原文:Now I'd like to talk to you about the final exam. The exam will be held next Thur

听力原文: Now I'd like to talk to you about the final exam. The exam will be held next Thursday, he last day of the exam week. Remember to bring two or three pens in case one is out of ink. Unlike the mid-term this test will not include multiple choice questions. It will consist entirely of essays. You'll have to answer three of the five essay questions. The exam will be comprehensive. This means you will be responsible for all of the subject matter we're covered in class. I would suggest you review the mid-term as well as the textbook and your class notes. The final will count for 50% of your grade in the course; the research project will count for 20%; and the mid-term 30%.

I'll be in my office almost all day on Tuesday of next week. If you run into any problem, please feel free to stop in. Good luck with your studying! I'll see you on Thursday.

(39)

A.On a Tuesday.

B.On a Wednesday.

C.On a Thursday.

D.On a Friday.

点击查看答案
退出 登录/注册
发送账号至手机
密码将被重置
获取验证码
发送
温馨提示
该问题答案仅针对搜题卡用户开放,请点击购买搜题卡。
马上购买搜题卡
我已购买搜题卡, 登录账号 继续查看答案
重置密码
确认修改